The National Literacy Trust and the Bupa Foundation came together to create a project that would promote a love of reading, support wellbeing, encourage physical activity, and give a voice to the Salford community.
The Salford Literacy Trail brought all of these ideas together – a unique collaboration between local artists and school children, inspired by the books they love and how reading makes them feel. Walking along the trail, families can explore their local city and experience the voices of the children who designed the BookBenches.
Children who are most engaged with reading are three times more likely to have higher levels of mental wellbeing that children who are the least engaged. The Salford Literacy Trail aims to create an environment where every child in Salford has the opportunity to engage with stories and books that reflect their lives, offer them comfort, or an exciting escape.
Bupa Foundation, a charity funded entirely by Bupa UK who have their largest office in Salford, run and help fund practical projects that have a positive impact on children and young people’s mental health. Their purpose is to help people live longer, healthier, happier lives and making a better world and The Salford Literacy Trail is a great example of this.
National Literacy Trust
The National Literacy Trust is an independent charity dedicated to giving disadvantaged children the literacy skills they need to succeed. We work to improve the reading, writing, speaking, and listening skills in the UK’s most disadvantaged communities, where one in three people have low levels of literacy. Because low literacy is intergenerational, we focus our work on families, young people and children.Learn more
The Bupa Foundation is a charity funded entirely by global healthcare company, Bupa. The charity champions the importance of mental health, funding and delivering practical projects that have a positive impact on people’s mental health.
From delivering wellbeing workshops for teachers to supporting young people to be ready for employment, The Bupa Foundation is committed to sharing expertise, resources and funds to support better mental wellbeing.Learn more
Wild in Art
Wild in Art is the leading producer of spectacular public art events that entertain, enrich, inform and leave a lasting legacy. It brings together businesses and creative sectors with schools and local communities through the creation of uniquely painted sculptures.
Since 2008 Wild in Art has animated cities across the world including Manchester, Sydney, Auckland, Cape Town and São Paulo, and created trails for the London 2012 Olympics, the 2014 Commonwealth Games in Glasgow, Historic Royal Palaces and Penguin Random House.
The Wild in Art apps are available to download from the App Store and Google Play.Learn more
Get in touch to learn more
If you have any questions or comments about the Salford Literacy Trail, please don’t hesitate to get in touch.